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Wednesday, October 14, 2026
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TikTok Offers Users Control to Reduce AI-Generated Videos in Timelines

Users will soon have a updated setting that allows them to cut down on the amount of AI-made content appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the next few weeks before a global release. This development aligns with a surge in AI content, spurred by recent content generation software.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising channels on another major platform primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is often absurd or bizarre.

Based on user feedback that a lot of users like content made with AI tools, ranging from digital art to informative clips, and we want to give people the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.

Scale of AI Content

The service shared that there are now 1.3bn videos on its network identified as AI-generated. In total, in excess of 100 mn videos are submitted to the app each day, making AI-generated material a relatively small percentage of its complete catalog.

How to Adjust Settings

Viewers will be capable of reduce or increase the volume of AI-generated videos they watch by opening the content preference feature in the app and picking “AI-generated content”. Additional categories that are already be adjusted under the filter cover news, fashion, cosmetics, and movement.

Platform Guidelines

TikTok’s rules oblige users to label lifelike AI-generated content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the platform will now attach an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from attempting to evade the disclosure requirement.

Responsible AI Funding

The company is also establishing a $2 million AI literacy fund for experts and groups to produce learning resources about responsible artificial intelligence. This program will support charitable organizations specializing in training coding and technology.

Platform Protection

TikTok has defended its content review process, following controversy over proposals to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its user protection team in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.

A company official explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content before it has to be seen by people. TikTok stated a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its AI tools.

It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
About the author

Anna Brown

A tech enthusiast and digital strategist with over a decade of experience in software development and emerging technologies.

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